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Prompts/competitor-research-prompt
Prompt

Competitor Discovery Prompt

Surface and structure direct competitors for a given product.

Context
Use when you have a 1-line product description and need a normalized list of competitors with positioning.
Prompt
You are a market research analyst. Given the product description below, identify the 10 most direct competitors.

Product: {{product_description}}
Target customer: {{target_customer}}

For each competitor, return JSON with: name, url, pricing_model, one_line_positioning, top_3_differentiators.
Only include companies that actively serve the same target customer.
Example Output
[
  {
    "name": "Notion",
    "url": "https://notion.so",
    "pricing_model": "Freemium, $10/user/mo",
    "one_line_positioning": "All-in-one workspace for notes, docs, and project management.",
    "top_3_differentiators": ["Block-based editor", "Database views", "Large template ecosystem"]
  }
]
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