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Dictionary

Structured Data

Schema.org JSON-LD that describes page content to machines.

1 min readupdated 2026-07-04

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Structured data (Article, Product, FAQPage, HowTo, BreadcrumbList) is JSON embedded in the head. Enables rich results, AI Overview citations, and clearer AEO signals. Schema.org JSON-LD that describes page content to machines.

Schema.org JSON-LD that describes page content to machines. Structured data (Article, Product, FAQPage, HowTo, BreadcrumbList) is JSON embedded in the head. Enables rich results, AI Overview citations, and clearer AEO signals. In practice: A recipe page with Recipe schema shows ratings and cook time directly in the Google SERP.
Definition
Structured data (Article, Product, FAQPage, HowTo, BreadcrumbList) is JSON embedded in the head. Enables rich results, AI Overview citations, and clearer AEO signals.
Example
A recipe page with Recipe schema shows ratings and cook time directly in the Google SERP.

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What is Structured Data?

Structured data (Article, Product, FAQPage, HowTo, BreadcrumbList) is JSON embedded in the head. Enables rich results, AI Overview citations, and clearer AEO signals.

What is an example of Structured Data?

A recipe page with Recipe schema shows ratings and cook time directly in the Google SERP.

Why does Structured Data matter?

Schema.org JSON-LD that describes page content to machines.

What should I learn after Structured Data?

Open the related workflows and prompts further down this page: they show how this idea is applied in a real task, step by step.

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Related concepts

The vocabulary this page depends on.

  • →Generative Engine Optimization (GEO)

    Optimizing content to be cited by generative answer engines like ChatGPT, Perplexity and Google AI Overviews.

  • →Schema Markup

    Structured JSON-LD tags that describe your page to search engines and answer engines.

  • →llms.txt

    A markdown index at /llms.txt that helps LLMs read your site.

  • →Synthetic Data

    AI-generated data used to train, test or evaluate models when real data is scarce or sensitive.

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Related workflows

Turn this into a repeatable process.

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Related tool stacks

The tools that run it in production.

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Related prompts

Reusable prompts for this job.

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Related use cases

How people apply it, and what came out.

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Comparisons & alternatives

Pick between the options.

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