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SEO: The Complete Guide

updated 2026-07-047 min read30 connected nodes

Earning commissions by recommending other companies' products through trackable links. This guide pulls together everything on Onexial tagged seo — 30 connected nodes across definitions, workflows, tool stacks, comparisons, prompts and applied use cases — and orders it the way you would actually learn it: vocabulary first, then process, then tooling, then execution. Every item below links to a full node with its own examples and connections, so you can go as deep as you need without losing the map.

Core concepts behind SEO

Before wiring anything together, the vocabulary has to be precise. These 12 definitions cover the terms that show up in almost every SEO discussion — each one links to a full entry with an example and its own connections inside the graph.

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Affiliate Marketing

Earning commissions by recommending other companies' products through trackable links.

#marketing#monetization#seo
/affiliate-marketingopen →
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Programmatic SEO

Generating hundreds or thousands of targeted pages from a structured dataset.

#seo#content#automation
/programmatic-seoopen →
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AEO (Answer Engine Optimization)

Optimizing content to be cited by AI answer engines like ChatGPT, Perplexity and Google AI Overviews.

#seo#ai#content
/aeo-answer-engine-optimizationopen →
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Generative Engine Optimization (GEO)

Optimizing content to be cited by generative answer engines like ChatGPT, Perplexity and Google AI Overviews.

#seo#aeo#geo
/generative-engine-optimizationopen →
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Topical Authority

The signal that a site comprehensively covers a topic, earned by depth + interlinking, not just backlinks.

#seo
/topical-authorityopen →
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Entity SEO

Optimizing around real-world entities (people, products, concepts) instead of just keywords.

#seo#entities
/entity-seoopen →
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Schema Markup

Structured JSON-LD tags that describe your page to search engines and answer engines.

#seo#aeo
/schema-markupopen →
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Internal Linking

The graph of links between pages on the same domain — the strongest lever most sites underuse.

#seo
/internal-linkingopen →
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Sitemap

An XML file listing a site's URLs for search-engine crawlers.

#seo
/sitemapopen →
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Canonical URL

The single URL a search engine should credit for a piece of content.

#seo
/canonical-urlopen →
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Structured Data

Schema.org JSON-LD that describes page content to machines.

#seo#aeo
/structured-dataopen →
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llms.txt

A markdown index at /llms.txt that helps LLMs read your site.

#aeo#seo
/llms-txtopen →

Workflows: how SEO runs end to end

Concepts only matter once they become a repeatable process. Below are 8 documented workflows that apply SEO to a concrete problem, with the steps, the tools involved and the variations worth testing.

The SEO tool stack

A stack is a set of tools chosen for one job, not a list of favourites. These 1 stacks show which combinations hold up in production for SEO, and what each layer is actually responsible for.

Trade-offs and comparisons

Most SEO decisions are trade-offs rather than right answers. These 2 comparisons break down the real differences, when each option wins, and the recommendation for the common case.

Prompts you can reuse

Prompts are reusable components. Each of these 5 prompts is written to be dropped into a SEO workflow with minimal editing, including the context it expects and an example output.

Real applications of SEO

Finally, 2 applied use cases: the situation, the system used to solve it, and the outcome. This is the layer that turns SEO from an idea into leverage.

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