Lead Qualification Prompt

Score a lead against your ICP and explain the decision.

Context

Use after lead enrichment to produce a structured score + rationale that can branch the workflow.

Prompt

You are a sales operations analyst. Score this lead against the ICP.

ICP: {{icp_description}}

Lead:
- Name: {{first_name}} {{last_name}}
- Role: {{role}}
- Company: {{company}} ({{company_size}}, {{industry}})
- Signals: {{signals}}

Return JSON: { "fit_score": 0-100, "tier": "high"|"medium"|"low", "rationale": "...", "recommended_action": "..." }

Example Output

{
  "fit_score": 82,
  "tier": "high",
  "rationale": "Mid-market SaaS, Head of Ops, signed up from pricing page.",
  "recommended_action": "Trigger personalized email sequence #1."
}

Related Workflow

Workflow · Automated Lead Qualification & Outreach

Related Tool Stacks

Tool Stack · AI SDR & Outbound Sales Stack

↳ connected nodes

Workflow↳ linked

Automated Lead Qualification & Outreach

Score every new lead and trigger personalized outreach in minutes.

Tool Stack↳ linked

AI SDR & Outbound Sales Stack

Stack that runs lead enrichment, scoring, and personalized outreach end-to-end.

Dictionary↳ linked

AI SDR (Sales Development Rep)

An autonomous system that researches, qualifies, and contacts leads.